Is it too much to ask for people to follow basic grammatical rules? I'm not sure if I've ever posted on this subject before, but I have thought about it often. Daily, I see bloggers & business owners butcher the English language by ignoring elementary grammar rules. It never ceases to set my teeth on edge.
If you do any type of writing - whether it be for a business, a blog, or just a friendly letter - please realize that your writing is a reflection of you. People will perceive you as either smart or poorly educated based on your word usage. As I am a home-educator, it really infuriates me when I see homeschool graduates (who are supposed to be among the best educated) consistently produce sub-quality writing.
I fear many think that writing skills are not important, especially in this day of spell-check, etc. However, spell-check does not determine what form a word ought to take in your sentence. When apostrophes are misplaced or the wrong form of "to" is used, a piece of writing suddenly insults the reader in assuming he/she won't know the difference. Many readers do, indeed, comprehend grammar rules. These readers, myself included, will steer clear of an author, blog, & business when they continually prove themselves careless in the use of our English language.
Maybe some writers truly are not aware of the perpetual errors they are making. Below are listed common mistakes along with their corrections:
1. There, their, they're -
a. There - location (over there)
b. Their - belonging to 2 or more people (this is their house)
c. They're - a contraction meaning 'they are' (they're going away)
2. Two, to, too
a. Two - the number
b. To - an infinitive; a preposition; used to link words & phrases together (I am going to the store)
c. Too - meaning 'also' or 'as well' (I went to church, too)
3. Its, it's
a. Its - belonging to it (the dog hid its bone)
b. It's - a contraction meaning 'it is'
When unsure which of these two you need to use, ask yourself if the phrase 'it is' works in your context. If not, leave out the apostrophe.
Apostrophes need an entire post for themselves. Look for that in the next day or two. In the meantime, begin implementing the aforementioned rules immediately. Your readers will be grateful.